- Aman Deep


In 1968, Spencer Silver, a chemist at 3M, was trying to develop a super-strong adhesive for aerospace applications. Instead, he created a weak, pressure-sensitive glue that stuck to surfaces lightly but could be peeled off without residue. It was a clear failure. No one wanted a "bad" glue. Silver spent years trying to find a use for it, but the company shelved the project. Five years later, his colleague Art Fry, a church choir singer, grew frustrated that his paper bookmarks kept falling out of his hymnal. Remembering Silver's weak adhesive, Fry coated some paper strips with it. The bookmarks stayed in place yet lifted off cleanly, exactly what he needed. 3M launched the product in 1980 as Post-It notes. What began as a failed attempt at a strong adhesive became one of the company's most successful products ever, generating billions in revenue and becoming a staple in offices worldwide. The greatest invention came not from a brilliant plan, but from an accidental discovery that refused to be thrown away. Greatness, it turned out, could not be planned.
History has shown us over and over that many of humanity's greatest discoveries emerged not from direct pursuit of a goal but from exploration, curiosity, and novelty.
It forces us to think: Do we really need goals and objectives to live a successful life?
Almost every aspect of our life is organized around objectives: students aim for high grades, companies aim for profits, scientists aim to solve specific problems, athletes aim to win competitions, and individuals set career and life goals. Society teaches us that success comes from choosing a goal, measuring progress towards it, and working harder than everyone else.
An objective works only if you know what progress towards the objective looks like. For instance, a map helps if you want to travel from Delhi to Mumbai; a scale measures progress if you want to lose weight, and a bank balance shows improvement if you want to save money. However, many important problems are different, such as inventing a revolutionary technology, creating a new art form, making a scientific breakthrough, and building a successful startup. Nobody knows the path beforehand in these cases.
Objective-based thinking assumes the stepping stones leading to success are already known. But for truly innovative achievements, the stepping stones are often invisible until the discovery is made. Imagine standing in a thick fog and trying to reach the highest mountain peak. You can't see the path. Always move uphill is the usual objective-driven strategy.
But what if the highest peak is separated from you by a valley?
To reach it, you may first need to go downhill. If you insist on always moving uphill, you become trapped on a smaller hill and never reach the highest mountain. This metaphor illustrates the key idea that the progress towards a grand objective is often deceptive. Sometimes the actions that appear to move away from a goal are actually necessary steps towards achieving it.
There are two types of goals: Simple and Ambitious. Simple goals are like saving $10,000, running 5km, and learning the multiplication table. Objective goals will work here because the progress is measurable. Ambitious goals are like creating the next Google, discovering a cure for cancer, writing a masterpiece, and building human-level AI. The path is unknown in these cases. The problem is that objective-based systems reward only those activities that appear to move directly towards the goal. As a result, potentially valuable detours are ignored.
Chinese finger trap is a woven tube that tightens around your finger when you try to pull it out. The instinct is to pull harder. But pulling hard only makes the trap tighter. The correct solution is counterintuitive: push inward to escape from it. The same metaphor applies to ambitious objectives. The harder we pursue them directly, the more difficult they become. Sometimes the solution lies in moving in an unexpected direction.
Suppose someone in 1900 set the objective of building a modern smartphone. The necessary technology, like transistors, integrated circuits, touch screens, wireless networks, and modern software, didn't exist. The path was impossible to identify. Instead, thousands of scientists pursued diverse interests such as physics, electronics, mathematics, and communication systems. Eventually, these unrelated developments combined to create smartphones.
A stepping stone is an intermediate discovery that unexpectedly leads to something important later. Penicillin was discovered accidentally, and many scientific breakthroughs emerged from unrelated searches. The difficulty is that you can't know in advance which stepping stones will become valuable. If you focus only on a final objective, you may ignore these unexpected opportunities.
The aimless strategy works amazingly well for ambitious goals. Aimless doesn't mean lazy, random, or unmotivated. Instead, it means being open to exploration, following interesting opportunities, valuing novelty and discovery, and not being obsessed with a predefined objective.
The aimless explorer continually asks What interesting thing can I discover next? Rather than Am I getting closer to my goal?
One of the strongest examples comes from biological evolution. Evolution has no master plan. There is no ultimate objective saying create humans, intelligence, or birds. The small variations occur, successful variations survive, and new possibilities emerge. Over billions of years, this process produced eyes, wings, brains, and human civilization. These remarkable outcomes arose without a predetermined objective, and innovation often works the same way.
Kenneth Stanley is a famous computer scientist known for developing a method in artificial intelligence called Novelty search. It is a technique that rewards discovering something new rather than getting closer to a predefined objective. Traditional AI systems are given a goal. For example, finding the exit of a maze. Surprisingly, this often failed. The AI became stuck in local solutions. Stanley's approach rewarded something different. Do something new. Instead of rewarding progress towards the goal, novelty search rewards behavioral uniqueness. Remarkably, systems using novelty search often found solutions more efficiently than systems directly pursuing the objective.
This approach helps to overcome a hidden trap known as local minima. Objectives sometimes trap us in local minima. By constantly measuring progress towards a goal, we become reluctant to explore alternatives. The aimless explorer is willing to leave a comfortable position and investigate something new.
Columbus wanted a route to Asia, and he found America. Scientists often pursue one question and uncover something entirely different. Many Nobel Prize-winning discoveries were surprises. Innovations such as lasers, the Internet, and GPS often originated from research whose original goals were quite different from their eventual impact. These examples show that breakthroughs frequently arise from exploration rather than direct optimization.
Novelty search is not a magical algorithm that solves every problem. It also has limitations. For example, if the search space is enormous, it may never discover a particular solution. Sometimes an exploration can continue indefinitely. There is no guarantee that exploration reaches the destination you personally want. The message is not to ignore goals because novelty always wins. Instead, the message is that objectives are often poor guides in complex problems.
The objectives feel comfortable because they provide clarity, measurable progress, and a sense of control. Without objectives, we feel uncertain. However, complex systems are often unpredictable. The desire for certainty can prevent us from discovering better opportunities.
Picbreeder is a website created by various researchers under the supervision of Kenneth Stanley. It is a website where people create digital images through a process similar to biological evolution. The computer generates random pictures. The user selects whichever image seems interesting. The selected image reproduces. Their children become slightly different. Users continue choosing whichever offspring they find intriguing. Eventually, surprisingly complex images emerge.
The process is inspired by artificial selection similar to how humans breed. Imagine breeding flowers. Generation 1 produced Flower1, Flower2, and Flower3. You like Flower2. You breed it, and generation 2 appears. Again, you choose whichever flower looks interesting. Repeat. Eventually, entirely new flower varieties appear. Picbreeder works exactly this way but with digital images.
Stanley expected users would create images by aiming for a target. But something unexpected happened. The users who produced the best images didn't start with a final picture in mind. They simply thought That's interesting. They kept following whatever looked promising. Eventually, they discovered promising images.
Suppose someone wants to create a butterfly. If every generation is judged by How butterfly-like is this? Most images will receive poor scores because early generations don't resemble butterflies. Useful intermediate forms may be discarded. Ironically, these discarded forms might contain the building blocks needed for a beautiful butterfly. The objective blinds you. This is the problem of pursuing an objective in a deceptive search space, where the path to the best solution doesn't look like the solution itself.
Instead of asking, Is this close to my goal? Picbreeder asks: Is this interesting?
This small change transforms creativity. Interesting things produce new possibilities, inspire curiosity, and create unexpected directions. Interesting ideas are different and open many new possibilities. Artists rarely know the finished masterpiece when they begin. A painter might notice this brush stroke is beautiful. Then the color combination is exciting. Then what if I expand this? The artwork evolves similarly. Many great artists describe discovering their work rather than executing a fixed plan.
Researchers assumed computers needed explicit objectives. Picbreeder showed that no one defined the perfect picture, no algorithm knew the final answer, and users simply selected interesting images. Yet the results were remarkable. This challenged a core assumption in artificial intelligence that every search must be guided by a predefined objective.
Immediate progress isn't always real progress. Suppose your goal is to write a best-selling novel. Objective thinking says write more pages, improve grammar, and increase word count. But what is actually needed is travel, interesting conversations, reading history, studying psychology, and learning storytelling. None directly produce pages, yet these experiences may eventually produce a much better novel. Objectives often discourage them because they don't resemble writing.
The education system often assumes that the best way to improve school is to define clear objectives and measure them. Typical examples include standardized test scores, graduation rates, performance ranking, and teacher evaluation metrics. These metrics are intended to improve accountability, but they can distort behavior because people begin optimising for the metric rather than genuine learning. For instance, if schools are judged mainly by students' math test scores, teachers may spend most of the year practicing exam questions instead of helping students develop mathematical reasoning or curiosity.
There is a famous law known as Campbell's law, which states that the more a quantitative measure is used to make important decisions, the more it becomes corrupted, and the less accurately it measures what it was meant to measure. In education, this means that once test scores determine funding, promotions, or school reputation, teachers may teach to the test, schools may narrow the curriculum, and students may memorize rather than understand. Creativity and exploration will decline. The metric(test score) stops representing real learning because everyone is trying to maximize the number itself rather than the underlying educational goal.
Good intentions can produce bad outcomes. During British colonial rule in India, officials offered rewards for dead cobras to reduce the snake population. Instead, some people began breeding cobras to collect the rewards. When the program ended, the snakes were released, making the problem worse. The lesson is that when people optimize for a narrow objective, they may produce results opposite to the intended goal.
Education suffers from similar unintended consequences. If schools are rewarded only for high test scores, they may sacrifice broader educational goals such as critical thinking or intellectual curiosity. It doesn't mean that tests are inherently bad. Rather, tests are too narrow to capture the richness of education. Education also involves curiosity, resilience, imagination, ethical judgement, collaboration, communication, and independent thinking. These qualities are difficult to measure with standardized tests, so they tend to receive less attention even though they matter greatly in life.
The idea that every student should learn in the same way at the same pace is also flawed. Excessive uniformity can reduce diversity in teaching and learning. Students differ in interests, talents, learning styles, backgrounds, and motivation. Similarly, teachers differ in their strengths and methods. A rigid system leaves less room for experimentation and innovation. Students often make important discoveries when they pursue personal interests, experiment, ask unexpected questions, and connect ideas across subjects. If every lesson is tightly controlled around measurable objectives, opportunities for discovery diminish.
Instead of asking, did students achieve the objective? Teachers might ask, what interesting ideas emerged? What surprised the students? Which projects sparked genuine curiosity? How have students grown intellectually? Learning becomes a process of exploration rather than simply meeting predetermined targets.
Children naturally ask questions, experiment, and explore. Overly objective-driven schooling can weaken the natural motivation by rewarding only correct answers or high scores. Education should preserve and cultivate curiosity because it is the source of motivation and lifelong learning.
How can society encourage revolutionary discoveries when nobody knows what those discoveries look like beforehand?
The most innovative systems demand clearer objectives, detailed plans, and predictable outcomes. But truly groundbreaking discoveries are unpredictable by nature. If we already knew what the discovery would be, it wouldn't be a discovery. Magellan and Verrazzano were explorers who sailed into unknown oceans; they didn't know exactly what they would find. They explored because there were unexplored territories. Today, most of the Earth has been mapped, but there is still a vast unexplored territory.
Scientists, Inventors, Entrepreneurs, artists, and researchers are the modern explorers. They navigate unknown conceptual landscapes rather than unknown oceans. The problem is modern institutions demand that these explorers specify their destination before beginning the journey.
Suppose there are two proposals: Proposal A is a safe project with predictable outcomes, and Proposal B is a strange, unconventional idea that might fail but might also revolutionize an entire field. Most funding agencies choose Proposal A because reviewers must justify their decisions and therefore favor projects with clear objectives and predictable results. The consequence is that science gradually becomes more conservative. Researchers begin proposing projects they know reviewers will approve rather than projects that could transform knowledge.
The majority of grant proposals are evaluated by several experts. The proposals receiving the highest average scores win funding. This sounds reasonable, but there is a hidden problem in it. Truly original ideas often divide opinion. Some reviewers think the idea is brilliant. Others may think it is a ridiculous idea. As a result, revolutionary ideas often receive mediocre average scores and lose funding. Meanwhile, safe projects that everyone moderately likes receive the highest ratings.
Some proposals are important while others are interesting. Interestingness means something surprising, novel, and worth exploring. Many transformative discoveries originally appeared unimportant. Scientists often can't predict which ideas will become significant later. Therefore, judging research only by its predicted importance is dangerous. Many discoveries begin simply because someone found a phenomenon interesting and decided to investigate it.
Companies often ask entrepreneurs:
What exactly will your product do?
How large is the market?
What are your projected revenues?
These questions assume the future is predictable. But many successful companies started by doing something entirely different from what they eventually became. A startup may discover a better opportunity while pursuing its original ideas. Strict adherence to the original objective can prevent this discovery. The best innovators often follow unexpected opportunities rather than rigid plans.
Innovation benefits from diversity. When everyone pursues the same objective, they tend to think similarly, which creates convergence. But breakthroughs often come from people exploring different directions. This disagreement and diversity should be encouraged rather than eliminated. Consensus creates stability, and diversity creates discovery. Both are useful, but innovation requires more diversity than most institutions currently allow.
Conclusion: Many of history's greatest breakthroughs emerged because someone noticed something surprising and pursued it. Objective-driven thinking often causes people to ignore these surprises because they are obsessed with reaching a predefined goal. Be like a treasure hunter. Cultivate qualities like exploration, curiosity, novelty, and experimentation to find the treasures buried in uncharted territories.
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Photo by Andrew Neel on Unsplash



